Before I talk about why Facebook advertising has become the King of Social Media Marketing, let’s look at a few statistics. We know that Facebook is quickly becoming the #1 social media site on the worldwide web, but let’s look to the numbers to substantiate that phenomenon. Did you know that between January of 2007 and April of 2010 Facebook multiplied its number of unique visitors from 20 million to 140 million? In essence it multiplied its growth a whopping seven times in a little over three years. Today Facebook receives over 3.2 billion visitors in any given month. In August of 2010 Facebook exceeded Google in its market share of internet traffic. In fact Facebook users spent 41.1 million minutes on Facebook in August of 2010, while Google users only spent 39.8 million minutes on that site in the same month.
These staggering and unprecedented numbers are the reason Facebook is becoming the king in the social media world. Given the number of people who traffic the site and the amount of time that they spend on Facebook, it is safe to say that Facebook advertising could be a dream come true for any marketer looking to leverage their advertising dollars in the world of social media marketing. The number one commodity that any marketer seeks is traffic and Facebook is quickly taking the lead as the most visited site. Thus it would be the number one site to produce marketing success. The figures above reflect that Facebook is lucrative ground for marketers to plant their advertising dollars in
Facebook advertising is not only an ideal situation for the marketer, but it is also an ideal situation for Facebook. This is true because almost all of Facebook’s annual revenue comes from advertising. According to eMarketer, Facebook brought in $1.28 billion in revenue in 2012.
Adverting on Facebook is a rather sweet deal for the marketer. In comparison to the price of getting a piece of Google’s market share over the past 9 years, Facebook advertisers will spend only a fraction of the hundreds of thousands of dollars that Google advertisers have spent to get traffic.
Let’s consider another social media site that runs customer ads on their site. In fact, Linked In charges over four times the average cost for a Facebook advertisement. At the end of the day Linked In advertising is far less effective as it markets to a much smaller audience than Facebook. Twitter has a little more than half the number of users as Facebook. Twitter does offer advertising on their site, but with 800,000 million Facebook users vs. 500,000 million users on Twitter, Facebook is still the frontrunner for the King of Advertising in the industry.
Another advantage of Facebook advertising is that through the user profile the advertiser has easy access to their potential customer’s geographic location, their demographic information, and their interests, education, and connections. Not only that but, a marketer can propagate their message through multiple social channels with the potential to cause their ad to go viral. This leads to precision targeting, which ultimately produces more targeted traffic, more conversions, and more sales through Facebook advertising. All of this activity can only produce a lucrative and satisfying outcome for both the marketer and Facebook. When you plan your advertising budget for the year, it would certainly be safe to invest heavily in Facebook marketing.