We all know that Facebook is a dynamic and very popular meeting place to catch-up on the latest news with your friends and families. It’s like email on steroids. It is said that more people spend more time on Facebook than other social networking sites on the net today. People of all ages are connecting with Facebook every day. It is probably at the top of the scale of the favorite social pass-times of people all around the world.
To a budding entrepreneur, Facebook is a marketing opportunity with endless possibilities. Traditional marketing tells us that if you are going to get your messages to the masses, you need to go where the masses hang-out all of the time. In the past to create a powerful, massive media campaign, you would have to air your message during prime time television hours. If you did that, then you did it to the tune tens, if not hundreds of thousands of dollars.
Today, with the right strategy, you can network with the masses and expand your business influence through Facebook. For the most part you can do that absolutely free. To increase the power of your message you can pay a relatively small amount to advertise on Facebook. To blaze trails and dominate the Facebook Marketplace you must understand the full array of Facebook components and develop a strategy to employ each one of them to promote your passions, your service, and your products.
The first thing that you must get right on Facebook is your Profile. You will want to create a concise, yet powerful presentation of who you are and what you are about. Understand as you do this that people do business with people that they know and people that they trust. You must begin to make yourself real and validate what you do through your profile.
Beyond your profile, you will be able to further promote your business and build trusting relationship with your fans through your Facebook Wall. Everything that you post on your wall goes out to all of your fans, and it has the potential to be broadcasted to all of their fans. On your wall you are able to post Status Messages to let your fans know what you are about this moment. When people hook into the News Feed on Facebook, the first thing that they will notice is your Status Message. If your message is compelling, your fans will want to read your profile or click into your business links that you have provided for them. The converse is true as well. If your message does not draw them in, they will pass you by. You don’t get many chances to impress your fans in the Facebook Community. They have too many other options. That’s the way it works in the world of advertising, online or off.
Once you have begun to establish your presence and build relationships on Facebook, you will develop a following of people who like what you have to say and want to get to know you better. At this point you have a tremendous opportunity to create a group that will be hosted on through the Facebook Community. Here you can bring like-minded fans together where you can address them with information and ideas that will not only benefit them, but will solidify your relationship and trust with these people. And remember, people do business with people that they know and trust.
You also have the opportunity on Facebook to create a business/fan page. This is where you can clearly define what you are promoting. You can also offer your fans the opportunity to learn more about the products and services you offer. The business page is a tremendous opportunity to brand yourself in business and stand out from the crowd. It also gives you the channel to spread your brand. These pages also give you the opportunity to further get to know more about your fans such as their email addresses, phone numbers, what their goals and ambitions are and how you can help them achieve success.
Finally through installing applications on your profile and advertising in the Facebook ads you have the ability to extend your marketing reach and draw more fans into your business network. The good news is that Facebook ads are relatively inexpensive and can go a long way in getting the word out that you have something phenomenal to offer in the world of marketing.
That is a very brief overview of how you can leverage the power of Facebook and how you can catapult your message across the country and around the world virtually free. Don’t stop at a nice profile and daily status messages. For best results, play full-out and enjoy exponential growth in your business promotion and endeavors.Lindy