A Simplistic Facebook Strategy for Social & Business Benefits

Facebook Strategy

Are you aware that without at least a simplistic Facebook strategy your business will not benefit nor will you benefit socially from being involved with the over half-billion Facebook subscribers? To fully grasp the possibilities waiting for you on Facebook, think of yourself being dropped into the People’s Republic of China or India, with no language barriers. There are endless masses of people waiting for you to connect with them. You see there are no brick and mortar barriers on Facebook. All you have to do to connect with someone is send a request and wait for their response.

Setting up a Facebook account and waiting for friends to find you will turn out to be a strategy for failure. You need a  Facebook strategy to maximize your postential success. Step one towards success is to set up your Profile. It takes a little time, but the goal is to portray your life, your personality, your likes and dislikes in your profile. You provide historical details of where you grew up, where you went to school and what you have done with yourself in your adult life vocationally and in building a family. By providing as many details as possible you give potential friends multiple points of interest to connect with you on Facebook.
The next step in yourFacebook strategy is to collect and gather friends. You should look for people with like interests. You can “legally” send out up to 25 or 30 friend requests per day through the site. Anything above that could get you in trouble with Facebook or even have your account shut down. When you send a friend request always send a note of introduction and personally invite people to join your fan base. A friend request by itself could cause your invite to be ignored or rejected. Likewise, when they accept your request, return their acceptance with a personal note of gratitude.

With hundreds of new fans added to your account each month, the next step in your Facebook strategy is to keep your fans actively engaged. Many people will tell you to “brand yourself” on your social sites, but I say be a genuine and transparent part of the community with your Facebook presence.
You have two platforms to initially engage your fans. You want to post valuable, entertaining, and stimulating information on your wall throughout the day and night. Secondly you will want to read and respond to the information posted by others throughout the day and night. Through this process others will get to know you, your likes, and interests and you will grow in relationship with them as well.

There are three options to respond to the posts of your Facebook friends. The most simplistic method is to hit the Like button over the post that allows you to agree with the content of other fans. It is an easy way to let them know that you are attentive to their posts, but we often ignore it in our rush to move on to the next post. Secondly you can Comment and share your thoughts concerning their content. Always keep your comments courteous and edifying and they will no doubt do the same for you. A genuine comment will go a long way in opening a door to form an enduring relationship with others. Finally, if you really like and connect with someone’s posts, then share it on your wall as well. When you do so, always acknowledge where you got the information.
Don’t forget when you are posting and sharing to solicit active involvement from your fans in relation to the post. For example you can write, “If you can relate to this post click Like.” Or you could say, “If you agree with this post click Like and Share it on your Wall.” More often than not people won’t do anything if you don’t encourage them to do so.

The final step in the simplistic Facebook strategy that I will touch on in this article is that of promoting your business on Facebook. Just like in any community, it is perfectly acceptable to share your business interests and endeavors on Facebook. But there is a right way and a wrong way to do present your business.

Just like people in the mall might get offended when you walk up and ask them to take a look at your business, so will the Facebook community turn away from you if all you do is talk about your business. Before you post about and/or promote your business everything that I have discussed in this article should be solidly in place. In other words you will not join Facebook today and tomorrow start posting information about your business. If all of your posts are an invitation to look at your business or join it, I promise you that more often than not people will ignore you and your business. The best way for you to open a door for someone to look at your business is when the relationship is warm and inviting. Until you get to that point, you are spinning your wheels with your advertising mania!

As I conclude this article, I reiterate that the Facebook Strategy that I have presented is a easy to apply and it will increase your success on Facebook. It is not rocket science, but once defined and applied, you will begin to experience more satisfying involvement and results as you interact with the Facebook community. Once this simplistic Facebook strategy is mastered and in place, you can advance to becoming a leader on the site and learn to maximize the benefits of being a part of an active and thriving community.

Lindy Diffenbaugh

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